How to make an amazing job description for techies

So, you’ve got to find the perfect fit for that webdesigner role but you don’t know how to make a description so that it sounds appealing and enumerates all the skills needed?

Unlocking tech talent stories

April 23, 2014

Description — de·scrip·tion

a statement, picture in words, or account that describes; descriptive representation.

the act or method of describing.

So, you’ve got to find the perfect fit for that webdesigner role but you don’t know how to make a description so that it sounds appealing and enumerates all the skills needed? Continue reading for some tips.

Tech jobs demand is growing at a rate of 20% per year. The problem is that there aren’t enough techies to cover all the open positions. Until then, companies have to stand out on various areas, whether it’s a job description, salaries, perks and other advantages.

At Landing.jobs, we try to make things simple and speak the language of our users. We consider that a job description must be as straight forward and sincere as possible so that the candidates can understand if they will feel good working for your company and if they are able to handle the work.

Submitting a job post is really easy (and free by the way), but there are some of the fields that need some attention so that you can communicate better with your future employees.

Job title, type and location

Begin by describing the position. Be clear and stop using those “ninja” and other strange roles names that no one understands.

Key technologies or roles

You remember that webdesigner you were looking for? If that position involves CSS, HTML and some UX design, type down these technologies there. When scrolling our curated jobs listing or filtering the positions, this field is one of the most visible.

Job description

This is the tricky part. You want to be specific enough but at the same time you need to speak in a very simple note. Don’t make the language too formal or you’ll lose the interest of some professionals. We allow up to 2000 characters, so here is some advice on how to make the most of them.

1. Specify the responsibilities of the position in short sentences such as “Design webpages in html and css for our company’s site.”

2. It’s a good idea to talk a bit about your mission, manifesto or even your company culture. The candidates will appreciate to know a bit more about the way your company works. But, keep in mind: less is more.

3. Specify the technical skills required in short sentences.

4. Other skills or requirements, such as team work, innovation or visa.

Perks

Whether you provide an equity plan, an iPad or a bus ticket, write them here. If you have access to a calm garden or discount to the gym, your candidates will appreciate them too.

Don’t write about how big your company is or how challenging and awesome your projects are. Those aren’t perks.

Salary

Most job posts don’t specify a salary range and, as a result, lots of candidates don’t want to waste time contacting the company to know more about the salary, it’s just not worth the effort… Transparency is key. Pick your currency, don’t be afraid and post a salary range.

Referral reward

Many people know friends and acquaintances that could be a fit for your company. If they make a referral that turns out to be a hire, why wouldn’t you reward them?! There are many recruitment companies that get paid for finding you the right person, why wouldn’t you consider giving a reward to someone that referred an awesome new employee?
Remember, a higher reward leads to more effort on making a great recommendation.

Company name, URL, short-pitch and logo

After writing your company’s name and site URL, attach a URL of your logo (the twitter logo is OK) and input your company’s short pitch in 140 characters. That simple.

So, this is how you can make job descriptions at Landing.jobs. If want to know more or have any questions, drop us an e-mail wegotyourback@landing.jobs. We’ll be glad to help!

Best,
Ana Sofia Pinho

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